How Much Does A Texing Service Cost?

SMS messaging has become i of the most mutual ways that individuals interact with one another. As a upshot, an increasing percent of businesses are choosing to communicate with their customers and employees using a mass texting service.

This article will discuss everything you demand to know nigh mass texting services and whether you need one for your business.

Table of Contents

What is Mass Texting?
How practise Mass Texting Services Work?
How Much Does a Mass Texting Service Toll?
Mass Texting Benefits
Mass Texting Use Cases
What Types of Businesses Should Use Mass Texting?
- Mass Texting Services for Nonprofits
- Mass Texting Services for Churches
Mass Texting Features
Best Mass Texting Services
Best Free Mass Texting Services
Mass Texting FAQs
Lesser Line

What is Mass Texting?

A mass text is a single SMS message that is sent to a large number of recipients. This distinguishes mass texting from i-to-ane text messaging, which is a conversation between 2 individuals. Mass texting tin can be executed through personal mobile phones, or mass texting software.

What is a Mass Texting Service?

A mass texting service is a software solution that you lot can use to transport bulk-texts. Today, well-nigh mass texting services are cloud-based. Access to the software is typically purchased through a monthly subscription.

Below, we item the benefits, use cases, and features of mass texting services.

How practice Mass Texting Services Work?

Mass texting services have 3 master competencies – the power for yous to shop contacts, create letters, and deliver messages. Many mass texting services have integrations that automatically pull customer data from your CRM arrangement.

For each mass text, you lot follow five basic steps:

Upload and select your contacts
Compose your message
Preview your message
Schedule bulletin commitment
Analyze results

This YouTube video from EZ Texting provides a useful visual overview of how mass texting services piece of work.

How Much Does a Mass Texting Service Price?

Mass texting services are typically priced as a monthly subscription. The average cost is approximately $25 to $30 for 500 text messages.

Unfortunately, pricing models are not standardized across mass texting services. Some platforms charge a platform fee in addition to per-message fees. Other platforms only charge a unmarried monthly fee.

For example, you'll see in the table below that SlickText has no per-message fee. This means that you take to pay for a higher plan if y'all want to send more than messages.

Solution Tier	Example Vendor	Starting Subscription Price	Message Fee
Basic	SimpleTexting	$25 per month	$0.045
Intermediate	Postscript	$25 per month	$0.01
Avant-garde	SlickText	$29 per month	Included in subscription

Mass Texting Benefits

At present let's talk over some of the primary benefits of mass texting and how it tin help your business.

Improving Your Customer Advice

Mass texting is an excellent tool for customer advice. You can quickly create a single message that the majority of recipients will read nearly immediately. Text-based communication tin can reduce the number of client service inquiries and complaints your business concern receives.

For case, ecommerce businesses can utilise a mass texting system to transport out important communications like order confirmations, delivery updates, and tracking notifications.

Increased Client Engagement

Mass texting lets you transport texts at the perfect moment. When yous contact your audience by email, you accept no control over when they volition run into information technology – if they fifty-fifty open up it all.

With texts, however, you have an increased chance that the recipient volition open up the message and read it almost immediately. Over xc% of texts are read within the outset three seconds of receipt. In that location'southward no other aqueduct that allows for such precise communication.

Customer date is also increased by the fact that these text messages can be personalized. You lot can segment your list (in the same way you can an email) to make sure you're texting the right people at the right time with the right message.

Most mass texting services as well allow you to reply to messages. If someone receives your mass text and replies, you tin can text them back. Below is an example of 2-fashion advice in SimpleTexting.

Reduced Marketing Spend

Mass texting is affordable. There are plans that starting time effectually $25 a month, and others that allow yous to pay equally you become. Generally, messages are betwixt $0.01 to $0.04 each. This makes SMS cheaper than all marketing channels with the exception of email.

Increased Revenue

Mass texts are affordable, and they can drive textile revenue. When executed properly, mass text campaigns can accept a very potent ROI.

For case, you can transport a mass text to hundreds or thousands of customers simultaneously. If this message is personalized and includes an effective direct-response tactic (e.one thousand. a coupon), it can quickly generate pregnant sales.

In addition, many SMS marketing tools accept analytics features that can rails the functioning of your mass text campaigns. SMSBump offers several statistics such equally total revenue and ROI, which can exist seen beneath.

Instant Delivery

As mentioned in a higher place, text letters arrive nigh immediately. This means that time sensitive communications, like account access messages, date reminders, and flash sales will be received on time.

Mass Texting Use Cases

Here are common apply cases of mass texting. These should provide an idea of how you can leverage mass texts for your business organization.

Appointment Reminders

If you accept a service-based business, you can send out appointment reminders to customers. This helps to reduce the number of no-shows and allows customers to text you back to allow you know if they can't make their appointments.

Staff Communication

You tin can utilise mass texting as a fashion to quickly arrive touch on with your staff. This is useful for whatever short find changes to schedules, or of import emergency announcements that demand to exist made urgently.

Special Offers or Disbelieve Codes

Letting your customers know when yous have a special offering will help to drive more people to shop with y'all, which ultimately means more sales. To boost performance, you can personalize the discount codes and letters for each message recipient.

If you have an ecommerce store on a pop platform similar Shopify or BigCommerce, at that place are mass texting services that can produce disbelieve codes automatically. SMSBump enables Shopify store owners to quickly engage customers with personalized SMS letters.

Delivery Condition Updates

You can use a mass texting service to permit your customers know the commitment condition of their orders. This helps them keep track of its progress, plan for final delivery, and will reduce the number of client support requests received by your business organisation.

What Types of Businesses Should Use Mass Texting?

Mass texting can be leveraged by all types of businesses and organizations. If you have a listing of customers or a large staff, you can benefit from using a mass texting service. Many mass texting services are full general solutions that can be used by whatever blazon of business organization. In that location are too specialized solutions that accept built for specific industries, including:

Schools
Non-profits
Veterinary practices
Auto dealerships
Grocery Stores
Restaurants and fast-food outlets
Gyms
Entertainment venues
Spas & Salons

Mass Texting Services for Nonprofits

Mass texting is a popular medium of communication for nonprofits. Here are a number of common mass texting use cases for nonprofits:

Communicating with existing volunteers
Recruiting new volunteers
Reaching out to new donors for donations
Updating donors on projects and how donations are being used

We establish that the best mass texting service for nonprofits is SimpleTexting. This is because information technology'due south one of the most affordable tools designed primarily for mass texting. It too offers a 15% discount to nonprofits.

Mass Texting Services for Churches

Mass texting is similarly popular for churches equally information technology is for nonprofits. Dissimilar nonprofits, however, at that place are a number of tools built specifically for church mass texting.

Churches can utilize mass texting in a number of ways:

Welcoming new members,
Managing event registration
Sending consequence reminders
Keeping members informed about closures
Asking for prayers
Tithing
Surveying attendance of services

The best mass texting services for churches are Text In Church and Flocknote. This is because they are both specifically designed to streamline communications for churches.

Text In Church was founded by CEO Tyler Smith in 2012. The visitor's mission is to create simple advice tools connect pastors with people. Today, over 17,000 church leaders use their church communication software to increase attendance, lift cheque-in rates, and improve engagement. Its integrations with Church building Community Architect, and Planning Center are large advantages if your church uses those management systems. We recommend Text In Church's free trial to whatsoever church in the market for a new advice system.

Pros:	Pricing model includes complimentary unlimited emails Ii-fashion integrations with Church building Customs Builder and Planning Heart to share member lists Automated workflows let you lot to prepare upwards series of communications for a given grouping
Cons:	Analytics package within Text In Church building is weaker, limited more often than not to email open and click rates Does not offering live polling or voice messages Your purchased text credits elapse each calendar month and cannot be carried over

Mass Texting Features

There are a number of main features that most mass texting services back up. Let's talk over some of the most mutual features you should wait from a high-quality mass texting service.

Subscriber List Building

You can use the system to help build your subscriber list, and likewise to incorporate the list you already take. Every bit your marketing strategy works, and more people sign upward to receive texts from you, your list will abound, and y'all can use this system to record everyone in it.

Message Creation

Y'all can create your messages inside the system and personalize them as much, or as piffling, every bit you'd like. Many tools offer features like MMS attachments, custom fields, promo codes, and shortened URLs. Below is an example of message cosmos in SlickText.

Entrada Building

If you lot have a special offer coming upwardly or are doing something for the holidays similar Black Friday or Christmas, you might want to set up a campaign. This is one of the features of a mass texting service in that you can tell it how many letters you want to ship, and when to ship them. This helps to get people excited most your offer and ultimately create more than sales for you.

Ii-Way Conversations

If your customers message you back in response to your text, y'all can continue the conversation with them through this service. This is one of the principal ways to facilitate customer service for your business and engage directly with customers. Most services will primarily feature 2-mode conversation capabilities through an inbox.

Automations

If you lot have a bulletin you want to transport to your list after sure periods of time, you can do that by setting upward automatic and recurring letters. Y'all can schedule the times and dates you want to send your messages and the system will do information technology all for you. This helps to relieve time, money, and effort.

Analytics

As with any kind of marketing campaign, you demand to exist measuring how well something is working all the time. Reviewing your analytics will help yous to see what'south going well, the messages people are engaging with, and the ones that don't seem to be working. This then helps you to plan your messaging going forward and make the most ROI.

All-time Mass Texting Services

For most small businesses, the all-time SMS marketing software for sending bulk SMS is SimpleTexting. This is mainly due to the fact that it's one of the most affordable solutions on the marketplace today, and its features are primarily built for mass texting.

SimpleTexting is a SMS marketing platform used by a various range of businesses. SimpleTexting is ideal for small-scale businesses new to SMS marketing due to affordability, accessiblity, and an attentive customer service team. Businesses looking for a more powerful solution will find SimpleTexting's subscriber data storage and segmentation opportunities limiting.

Pros:	SimpleTexting is i of the more affordable SMS marketing solutions SimpleTexting'south learning bend is very attainable for businesses new to SMS marketing SimpleTexting offers a multitude of prebuilt, engaging campaigns to choose from
Cons:	Segments cannot be grouped together with and-or statements, which limits targeted marketing There are few opportunities to capture subscriber data in SimpleTexting Analytics are very bones for ecommerce and retail businesses

The best SMS Marketing software for ecommerce businesses is Postscript. This is because information technology has specific features similar division and automation that are particularly designed for Shopify stores. Some examples of custom segmentations in Postscript are establish below.

Postscript

Rating: 85

Starting Price: $25 per month

Postscript is a SMS marketing tool for Shopify that has been used by over 1,000 businesses. It is ideal for Shopify businesses looking for an effective nevertheless affordable SMS marketing solution designed specifically for ecommerce businesses.

Pros:	Postscript is the most upkeep-friendly SMS marketing tool for Shopify businesses Prebuilt automations are robust and designed specifically for ecommerce businesses Shopify businesses will find ecommerce-specific segment weather condition very helpful
Cons:	Campaign creation options are limited to solely custom entrada cosmos Many crucial analytics for Shopify businesses are not available At that place are very few custom fields for personalized letters

Finally, if you're looking for the all-time all effectually tool for sending mass SMS messages, SlickText is your best option. Although one of the more expensive solutions on the market, information technology offers a diversity of robust features for a diverseness of businesses.

SlickText

Rating: 90

Starting Cost: $29 per calendar month

SlickText is an all-in-one SMS marketing tool that has been used by over 70,000 businesses. It is ideal for pocket-sized and medium sized businesses looking for a SMS marketing solution with flexible subscriber information collection and powerful list edifice options. Although SlickText is an all-in-one tool designed for all types of businesses, ecommerce stores might adopt more specialized solutions for their use cases.

Pros:	SlickText's spider web forms are extremely constructive for capturing subscriber data SlickText's unlimited custom fields enable marketers to collect data for segmentation and personalization Analytics are highly detailed with individual pages dedicated to every campaign and automation y'all build
Cons:	SlickText is one of the more expensive SMS marketing solutions SlickText is non equally specialized for ecommerce businesses as SMSBump or Postscript SlickText does not offer a various pick of native integrations, although Zapier is supported

Yous tin can likewise read our full list of mass texting services for more information on which tool can best serve your business organization.

Best Free Mass Texting Services

Unfortunately there are no free mass texting services that we would recommend. Still there are services that offer a costless subscription and solely charge based on messages sent. There are also solutions that give a complementary amount of letters per month, such as Avochato.

If your goal is to find the cheapest solution, here are some of the most affordable tools we've analyzed:

Solution	Monthly subscription fee	Per bulletin fee
SimpleTexting	$25	$0.045
Postscript	$25	$0.01
Avochato	$76	$0.02

Mass Texting FAQs

Let's discuss some of the most oft asked questions regarding mass texting.

Can I Schedule Sending Mass Texts For a After Appointment?

Yes. The majority of service providers for mass-texting give you the choice to select a time and date for sending your messages. When you get through the process of setting up your message, you will commonly be given a selection as to whether you wish to transport it at present, or afterward.

You can besides set messages up to "repeat", and so yous tin ship them as often every bit y'all like, on days you lot would like, without having to manually transport the message once more.

Can I Personalize the Majority Texts I Transport?

Information technology'southward actually really important that you lot do personalize them! To personalize your texts, you tin insert custom fields into messages. This makes your messages sound more personal, which improves open up and click-through rates..

Here'south an example of custom fields being leveraged to create highly personalized messages in SMSBump:

Is Mass Texting Illegal?

No, mass texting is 100% legal. The of import thing y'all need to recollect is to get the express written permission of the person you are texting before yous text. That person needs to consent to receive messages from you, know what they're signing up to and who they're getting it from. Information technology is also best practise to give people the choice to opt-out of your messages at any fourth dimension.

Are Mass Texts Expensive?

It depends on how many people yous are looking to bulletin each month. Mass texting is in fact really affordable, with some plans costing around only $25 a calendar month on average. If you're looking to send tens of thousands of messages a calendar month, it volition be more expensive, but for the average-sized business – it is a really affordable option.

Can I Send Mass Texts From my Telephone?

Yep. Most service providers will be mobile-friendly with a mobile application that you can use to transport and schedule letters while you are on the go.

Who Tin Use a Mass Texting Service?

Anybody! They piece of work well for businesses of whatever size. Some examples of businesses this can work for are:

Restaurants
Accountants and Tax Firms
Spas and Salons
Schools
Events companies

Can I Ship Text Messages for Free?

Text messages sent using mass texting services will always have fees. This is true fifty-fifty if a service doesn't take a platform fee. You lot can normally discover a free trial as part of virtually mass texting service packages. Generally, you'll be given a set up number of credits to test out the service before you buy. Once the trial has run out, you lot'll need to pay to continue the service.

Bottom Line

Mass texting services are a price-effective software tool that most all small businesses can utilize to ameliorate customer engagement and drive sales. Using a loftier-quality solution costs as little every bit $30 per month.

In improver, there are solutions that are built for specific types of small businesses. If y'all run an ecommerce store, nonprofit, or church, we recommend testing the industry-specific solutions that have been built for you lot.